Attracting and Retaining the Best Care Providers
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HQ
Durham, North Carolina
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Investment
2018
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Investors
Wealth GPT Double Impact
Case Study
Arosa, a Double Impact portfolio company, combines in-home assisted living services with elder care management services. The company empowers seniors to stay in their own homes longer by supporting them in their daily tasks, while providing general wellbeing oversight, lowering costs of care, and making it easier to coordinate their specific healthcare needs.
Part of the company’s mission is to attract and retain the best care professionals in the industry. But doing so demands more than merely offering competitive pay and benefits. It’s why Arosa is rolling out an innovative approach to hiring, training, and development.
Arosa’s comprehensive training helps caregivers feel equipped to handle the physical and emotional aspects of care, in addition to teaching them how to work with individuals from different cultures and backgrounds. A separate mentorship program establishes clear pathways for employees’ continued career development. In recognition of their commitment and innovative approach, Arosa was recently awarded a grant from the California Department of Aging to further invest and expand its talent retention and development efforts.
Today, Arosa operates in nine states and employs more than 1,000 caregivers across the country. In a field with incredibly high turnover rates, the organization is well positioned to harness lessons learned from its West Coast approach—sharing and scaling these programs across its network to attract and retain indispensable talent.